Save the Date! Learn the essential principles of brand strategy while you build your brand, February 20-22, 2015.

Zag! 2015: Overview | Agenda | Location & Cost | Marty Neumeier

A brand workshop on the edge of the Pacific
Marty Neumeier, bestselling author of five books on design and innovation, will lead a three-day brand strategy workshop in beautiful Santa Barbara—a strip of California coast called the “American Riviera” for its Mediterranean climate and Spanish architecture. Here you’ll learn the essential principles of brand strategy while applying them directly to your own brand. You’ll leave with a prototype for transformation—a plan to make your business more competitive, more profitable, and better aligned with its true potential.

What you can expect
Over the course of three days, you’ll build a “brand compass,” a radical strategy for delivering meaningful brand experiences to your community of customers, clients, and employees. You’ll benefit from hearing the viewpoints of others in the group, and from seeing how they approach their own challenges.

Is ZAG!2015 for you?
The workshop is intended for designers, brand strategists, marketing managers, advertising planners, entrepreneurs, and CEOs who are ready to transform a brand, or build one from scratch. You’ll work on one specific entity—whether it’s a product, service, or company, or new business concept. (Maximum 20 attendees.)

APPLICATION: Please note that all attendees must use this application (PDF).


I hope you can join me in February for what I believe will be a watershed event. Please contact me personally if you have any questions.

Marty Neumeier
Director of Transformation
Liquid Agency

Zag! 2015: Overview | Agenda | Location & Cost | Marty Neumeier


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