Living Principles – Sustainability Feature
NY NOW: A (New) Market for Sustainable-Oriented Graphic Design
by Noble Cumming on Tuesday, August 19, 2014
As the US economy rebounds and companies around the nation slowly expand their budgets, many design studios are looking for new clients so they can rebuild their businesses. But where are these clients and what kind of work are they looking for? Finding new business can be challenging for smaller studios lacking the proper resources, but this part of the job cannot be ignored. Many sources will list networking events, job boards, and online tools like LinkedIn for cultivating clients. But, as old-fashioned as they may seem, trade fairs are still viable sources of new leads. Trade fairs bring buyers, manufacturers, and distributors together to drive business. They are found in many cities throughout the world and can exist for any conceivable market in any conceivable sector. It is common to see a single event space host hundreds of trade fairs each year.
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Reposted by David Cowan – AIGA Santa Barbara Sustainability Director and Living Principles Editorial Team Member