Berchman : Featured Designer Series

“The role I most often find myself in is that of an educator. For most people I work with there is much about the Internet that are things ‘you don’t know, that you don’t know…’

And even for me, someone who spends my time building and using the Internet, there is a great deal that I don’t know that I don’t know. I find that fascinating.” is the home of AIGA Santa Barbara member Bert Mahoney. Based in Ojai, California Bert, a.k.a. Berchman, is a WordPress and Thesis professional designing and developing websites in partnership with clients in a variety of professions.

He is responsible for the coding done on this AIGA Santa Barbara WordPress website customization.

  • How long have you been a member of AIGA?
    A bit more than 4 years, although I was a holdout. I’ve always believed in AIGA core principles since working as a professional.
  • How did you get involved with AIGA SB?
    Initially I was a member of the LA chapter then I was asked to be a founding member of AIGA Santa Barbara.
  • What type of work do you do?
    I’m known on the Internet as Berchman. I’m a WordPress Developer and Thesis Designer—or in English I design and build websites.
  • What inspires you?
    My wife, my kids, coffee, hiking with the dogs (and the Internet).
  • What’s your favorite thing to do?
    To not be on the Internet. (Although my wife will say that is completely false)
  • What is the coolest thing about being involved with AIGA SB?
    I’m very happy to be involved with AIGA and lend my help however I can with the time I have. My wife is a High School Art Teacher and the worlds of art and design are a very important part of our lives. Being part of an organization like AIGA is important to because you help raise the profile of your profession. I have a chance to participate in conversation with people who are working hard to “create on demand” and make a living as a professional—to me, that is cool.

Portfolio Samples:

Pricing for WordPress and Thesis Theme Customizations

I work on a project/estimate basis. We first discuss the parameters of your project, then I determine the cost(s) of implementation. Depending on budgets it may require a prioritization of needs to get what you need done, as opposed to what you would “like” done on paper.

You can start the customization process here.

You can access his full biography and resume at

By aigasantabarbara
Published April 20, 2010
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