OVERVIEW

A brand workshop on the edge of the Pacific. Marty Neumeier, bestselling author of five books on design and innovation, will lead a three-day brand strategy workshop in beautiful Santa Barbara. You’ll learn the essential principles of brand strategy while applying them directly to your own brand. You’ll leave with a prototype for transformation—a plan to make your business more competitive, more profitable, and better aligned with its true potential.

What you can expect: Over the course of three days, you’ll build a “brand compass,” a radical strategy for delivering meaningful brand experiences to your community of customers, clients, and employees. You’ll benefit from hearing the viewpoints of others in the group, and from seeing how they approach their own challenges.

Is ZAG!2015 for you? The workshop is intended for designers, brand strategists, marketing managers, advertising planners, entrepreneurs, and CEOs who are ready to transform a brand, or build one from scratch. You’ll work on one specific entity—whether it’s a product, service, or company, or new business concept. (Maximum 18 attendees.)

APPLICATION: Please note that all attendees must use this application (PDF).

AGENDA:

Day 1
Principles of Brand Strategy (morning session)
Your Brand Compass (afternoon session)

Day 2
Touchpoint Design (morning session)
Your Brand Roadmap (afternoon session)

Day 3
Final Presentations (morning session)
BBQ Celebration (afternoon session)

For full agenda details click here.

LOCATION:
Casa Las Palmas
323 E. Cabrillo Blvd, Santa Barbara, CA.

For details about the venue, hotel reservations, meals, weather, and how to get there, click here.

COST:
Early Bird Pricing by January 22, 2015

AIGA Supporter Member and above: $600
Non-Member and AIGA Contributor Member: $900

Register by February 16
AIGA Supporter Member and above: $900
Non-Member and AIGA Contributor Member: $1200

For cancellation policy, click here.

SPEAKER: MARTY NEUMEIER:

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap,  Zag, and The Designful Company. His latest book is The 46 Rules of Genius.

For more about Marty click here.