Thomson Dawson: Creating Competitive Advantage

When you have influence, you have PULL! Thomson Dawson shares strategies on how to create competitive advantage in your creative business.

May 18, 2011
6:00 to 7:30pm

Oreana Winery
205 Anacapa Street, CA
Santa Barbara

Members: $18
Non Members: $25
Admission includes a FREE Glass of wine


If you’re an independent creative professional, or principal of a small creative firm, don’t miss this opportunity to gain useful insights on mastering business development strategies to increase your impact, influence and income.

In today’s competitive business environment, there are two types of creative professionals– order-takers and value creators.

Order-takers are being marginalized and pushed further down the value chain. On the other hand, value creators are redefining the rules of the game and creating new levels of value and prosperity for their clients and in their own creative business.

Join AIGA Santa Barbara for an informative presentation on how you can position yourself and your business to make you immune from the forces of commoditization facing all of us in the creative professions.

Our speaker, Thomson Dawson will share proven strategies you can immediately implement in your business development activities that can help you sustain competitive advantage in your creative business. Here are some insights you’ll walk away with:

– developing the mindset for business development success

– targeting and creating higher value client relationships

– positioning yourself / your firm as an expert

– strengthen your power in the sales cycle

– command premium fees for your services

Thomson has three decades of experience as a successful creative entrepreneur, designer, writer, creative director, design firm principal, and brand strategy consultant serving leading clients like Acura, Brunswick, Coleman, Energizer, Food Lion, Fellowes, HP, Herman Miller, Hayworth, Mannington Flooring, Steelcase, Volkswagen, and Wolverine Worldwide.

If you want to increase your impact and influence in the marketplace, and be highly paid by your clients, don’t miss this event!

When & Where
Wed, May 18, 2011 6:00 PM - 7:30 PM PDT
Oreana Winery
205 Anacapa St.
Santa Barbara, CA 93101