Michael Schwab: The Evolution of a Style

Schwab began working as a freelance illustrator in Los Angeles for Roland Young at A&M Records and Mike Salisbury at Rolling Stone, then moved on to creating groundbreaking work for Levi’s creative director, Chris Blum. He is widely known for his iconic signature posters for The Golden Gate National Parks Conservancy.

Schwab has created logos and posters for a long list of clients, including Apple, Amtrak, The National Parks, Major League Baseball, Robert Mondavi, Muhammad Ali, Nike, Pebble Beach, Polo Ralph Lauren, Robert Redford, The San Francisco Opera, Sundance, Sunset Books, Peet’s Coffee and Wells Fargo, among others.

On the evening of Wednesday, September 25th, Michael will join AIGA Santa Barbara to share the stories behind the iconic images he has created and discuss the evolution of his signature graphic style. He’ll also be recounting stories about the many legendary people and projects he’s worked with and on over the last 30+ years – from his early days working in LA for Roland Young at A&M Records, Mike Salisbury at Rolling Stone, to his groundbreaking work for Chris Blum and Levi Strauss and his signature posters such as Alcatraz and Muir Woods for The Golden Gate National Parks Conservancy.

Each guest will receive a 24” x 36” copy of the first printing of American Bison by Michael Schwab Studio ©2013, which Michael has offered to sign after the presentation.


6–6:30 - Meet and greet
6:30–6:45 - Welcome by AIGA Santa Barbara President, Patty Devlin-Driskel
6:45 –7:30 - Michael Schwab: Creating the Hero
7:30–7:45 - Q&A session
7:45 to 8:00 - Poster signing


$20 AIGA members and students with valid IDs
$30 Non-members

Tickets available online until 3pm, Wed 9/25 or at the door thereafter.

Purchase Tickets

Thank you to our sponsors
lynda.com • V3 Print | Data | Mail • Brooks Institute • 240 Studio

And thank you to our event sponsors
V3 Print | Data | Mail • MOI

Event graphic design
Irene Hoffman Design

When & Where
Mon, Nov 30, -0001