Panel: What Matters to You? Design Business Matters!

How do you navigate being both a creative and business person? Making your living in today’s world is challenging, to say the least.

Add the desire to create and you really have your hands full. It’s not enough to produce beautiful work—you need to know how to market it, price it and budget it. Strong business skills are a must for survival in this competitive market. Join AIGA Santa Barbara for a sneak peek into how some accomplished creatives have navigated these complicated waters.

Seen from several perspectives (a large NYC agency, an illustrator/graphic/web designer, a boutique branding firm, a photographer/stock image provider), the discussion of how to run a business, make money and still have fun will be enlightening.

So, do something creative with your time—join us May 14th at Photo Studio 240 and listen in. It will be informative, engaging and lots of fun!


Monday May 14, 2012
6 pm to 7:30 pm (be on time)
240 Studio
1 N. Calle Cesar Chavez, Suite 240
Santa Barbara 93103



Students $5
AIGA Members $10
Non-Members $25

Buy a ticket

Our Panelists

Jeff Burke
Photographer, BurkeTriolo, South Pasadena, CA

Jeffrey Thomas Burke is an accomplished photographer, commercial director, graphic designer and digital imaging artist. He is the founder and former CEO of PictureArts, a leading provider of stock images that was acquired by Jupitermedia in 2005. He is a past president and board member of the Picture Archive Council of America (PACA), the trade association for stock picture agencies in North America, and is the co-founder and past chair of the PLUS Coalition, an international standards and image licensing organization. He currently chairs the Brooks Institute Board of Trustees and serves on a number of community and industry boards and committees.

Jeffrey received a BA in Design from UCLA, an honorary MS in Photography from Brooks Institute and a Certificate in Management from UCLA’s Anderson School of Management. He is a principal at BurkeTriolo LLC, a creative studio located in South Pasadena, California. Jeffrey shows his fine art work under the name J.T. Burke throughout California and in various European venues. He lives and works with his wife and fellow artist Lorraine Angela Triolo in South Pasadena.

Debbie Millman
President of Design Division, Sterling Brands, NYC

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for 17 years and in that time she has worked on the redesign of over 200 global brands.

Debbie is President Emeritus of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on In 2011, the show was awarded a Cooper-Hewitt National Design Award.

Debbie is the author of five books on design including “Brand Thinking and Other Noble Pursuits,” (Allworth Press, 2011), “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009) and “How To Think Like A Great Graphic Designer” (Allworth Press, 2007).

Mark Oliver
Creative Director, Mark Oliver Inc., Solvang, CA

Mark Oliver is President and Creative Director of Mark Oliver, Inc. The firm specializes in food and beverage marketing, branding, and packaging design, and strategic identity and branding programs. While clients of the 30 year-old company have included Fortune 100 firms such as Diageo, General Mills, and PepsiCo, the company has focused on startups and mid-size firms in the natural foods industry, such as Kashi and Back To Nature. The firm was a pioneer in the use of emotion-generating visual cues in packaging design.

A recipient of more than 430 awards from every major design organization and industry publication, examples of the firm’s work are included in the permanent collection of the Library of Congress. He is a member of the Brooks Institute Board of Trustees, and a member of the AIGA. He is a founder of the Santa Barbara International Film Festival, Co-Founder of the Annona Company, a producer of natural food products, and President of the Santa Ynez Valley Alliance, a non-profit dedicated to the protection of rural and agricultural land in the Santa Ynez Valley in California. He has two grown children and lives in Solvang with his wife Donna.

Michelle Shapiro
Main Brain, Ipso Facto Creative Group, Santa Babrara, CA

Michelle Shapiro is a graphic designer and children’s book illustrator living in Santa Barbara, CA.  She holds the title of Main Brain at Ipso Facto Creative Group, an independent design studio offering a varied range of integrated services including design strategy, multimedia, print and web design.

Michelle also is the Creative Director for MAD Studios, a division of the Multimedia Arts and Design Academy at Santa Barbara High School. MAD Studios is a professional creative agency business model in which qualified student interns strengthen and hone design skills, learn and practice professional work habits, and build confidence and competence responsive to the workforce needs of the public and private sectors.

Moderator: Wayne Kosaka
Creative Director, Kosaka Design, San Rafael, CA

When & Where
Mon, May 14, 2012 6:00 PM - 7:30 PM PDT